What is correct website statistics?
Processing data about visiting a website can offer you plentiful information, which is interesting and useful for business. And if you remember that each visitor is a potential client, you understand why an efficient businessman would like to know as more as possible about his client, correct statistics being very helpful to this effect. Actually, you pay for each visitor, so try getting maximum profit and information from each visit.
Usually, correct website statistics exists for some purpose, e.g., website marketing. That is why it is neither set by hosting provider “on default from the things available and possibly simple” or by administrator based on personal preferences. Correct statistics should bring profit and therefore selected by skilled experts carrying out this website marketing in accord with tasks, technical possibilities and requirements.
Proper statistics is sold for proper price. You should agree expecting efficient, reliable and precise operation from free (or almost free) software is naïveté. If you plan investing tens of thousands rubles into Internet marketing, remember about building acquisition of the website statistics software into budget, otherwise you are going to lose control over the progress of your marketing campaign. Own website statistics is needed also for getting impartial reports about this progress, too. You should not depend just on words of optimizers (they differ, you can find both good and worse ones) – trust but check it anyway!
Correct statistics is clear in terms of application legality, i.e. you should have a license to use it. Besides, you should have certainty that software modules (if available) are licensed, a bright example being sales (they still do it!) by neglectful developers of software with the “stolen” GeoIP geo-module from famous MaxMind Company within the scope of supply.
And finally, correct statistics is sold by correct company. This company should have as much as registration in Russia, sane support service, all possible payment options, professional staff, and (what is important!) prospects of development. In fact, we don’t like this company to wind up leaving the product without support. This company should be capable of lots of things: solving all problems a.s.a.p., showing respect towards customer desires, releasing quality product, neat and timely processing financial and report documents.
Complement above list with your wishes and demands, and only then you get correct website statistics for your company. There’s nothing strange about this, since all business processes are unique and there are always some variances, special conditions and approaches.
By the way! There’s something we have nearly omitted! Even the best possible statistics requires having somebody who understands its showings, knows how to use, retrieve maximum information, and draw conclusions.